Mice Group


UniquePoint is a luxury creative event agency under MICE Group.

Under the umbrella of MICE, UniquePoint has inherited its passion in pursuing perfection in terms of quality and uniqueness, providing full services in Event Productions, PR communications, Branding and Advertisement, and delivering the most fascinating events and 360 degree total solutions to our clients. We have gathered the best people from the top event companies, to form an outstanding event group for the industry, and to serve luxury brands around the world. We reach clients’ target customers and prospects, and sustain and improve clients’ marketing positions with diversified and professional one stop services.

Meetings, incentives, conferences and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term ‘meetings industry’ to avoid confusion from the acronym.Other industry educators are recommending the use of “events industry” to be an umbrella term for the vast scope of the meeting and events profession.

Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes.MICE events are usually centered on a theme or topic and are aimed at a professional, academic or trade organization or other special interest group.